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Zack Heaney is a Paid Digital Media Analyst at Travel + Leisure Co. since November 2023, with prior experience as a Marketing Analyst at Net Conversion from March 2021 to October 2023. In this role, Zack managed over 300 digital media campaigns across various industries including professional sports and healthcare, overseeing significant media buys and utilizing data analytics to enhance performance. Previous positions include internships at Carnival Cruise Line, where Zack developed a wayfinding application recognized for innovation, and at The Red Hills Motion Picture Releasing Company, where organic social media campaigns were created for multiple film releases. Zack holds an MBA from the Crummer Graduate School of Business at Rollins College and a BS in Marketing from Florida State University.