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Shanmuga Priya K is a seasoned professional in customer relationship management and data analysis, currently serving as a CRM Manager at Go Colors - Go Fashion India Ltd. since March 2023. Shanmuga has a robust background, including roles as Program Manager at bigbasket.com and Business Analyst at Twin, where data-driven insights contributed to significant customer retention improvements. With experience at Cartesian Consulting as a Senior Business Analyst, Shanmuga specialized in market basket analysis and optimization strategies. Educational background includes a Bachelor of Technology in Metallurgical Engineering from the National Institute of Technology, Tiruchirappalli. Additional experiences span various roles in business development, pricing analysis, and research intern positions, demonstrating a versatile skill set in analytics and strategic initiatives.