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Ed Fardos has an extensive background in sales, business development, and operations. From their time at Hewlett Packard Enterprise to Apple, Ed has held various leadership roles. Currently, as the Head of Global Omni Channel and Digital at GT Bicycles, Ed is focused on enhancing DTC and B2B experiences through new digital tools and improving the customer journey. Prior to this role, Ed founded and managed a boutique consulting firm, providing strategic guidance across different industries. With a Bachelor of Science in Marketing from California State University-Sacramento, Ed Fardos brings a wealth of experience to their current position.