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Jillian Balis is an accomplished marketing executive with extensive experience across various industries, including fintech, food tech, and e-commerce. Currently serving as VP of Marketing at Caribou since November 2024, Jillian leads comprehensive marketing strategies for innovative financial products. Prior roles include Chief Growth Officer at Tovala, Chief Marketing Officer at Groupon and The Grommet, and SVP of Marketing at RetailMeNot, among others. Jillian's expertise encompasses brand strategy, performance marketing, and customer acquisition, complemented by advisory positions in startups focused on home décor and healthy snacks. Jillian holds an MBA in Marketing, Strategy & Technology from Northwestern University and a Bachelor’s degree in Political Science from the University of Pennsylvania.