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Petr Ptáček is an accomplished marketing professional with extensive experience spanning over two decades in various leadership roles. Currently serving as the Marketing Director at Globus ČR, k.s. since 2015, Petr has successfully driven strategic marketing initiatives, overseen a diverse team of 50 professionals, and spearheaded digital transformation to establish Globus as an innovation leader in retail. Previous roles include Marketing Director for Central Europe at Bel, where Petr managed a portfolio of well-known brands and achieved significant business expansions, and Marketing Manager at PepsiCo, delivering impressive market share growth across several categories. Petr's foundational experience includes brand management at Nestlé and I.D.C. Praha, and a role as Brand Account Executive at Young & Rubicam. Petr holds a Master's degree in Business Administration and Management from Prague University of Economics and Business.