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Sapna Seth is a Research Associate at Global Strategy Group, where responsibilities have included conducting research to provide strategic recommendations for clients since August 2024. Previously, as a Research Intern at KRC Research, Sapna developed qualitative and quantitative research tools to aid in client reporting. Earlier experiences include serving as a Marketing Department Research Assistant at Virginia Tech, where Sapna enhanced survey accuracy and analyzed data, as well as drafting a public opinion piece during a marketing research assistantship. In various roles with the Office of Sustainability at Virginia Tech, Sapna contributed to sustainability initiatives and digital content creation. With a Bachelor's degree in Marketing from Virginia Tech earned in May 2023, Sapna has built a strong foundation in research and marketing management complemented by active engagement in sustainability advocacy.