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Neha Anjum Mubeen is a highly skilled professional with extensive experience in decision sciences and digital marketing, currently serving as the Director of Decision Sciences at UM Worldwide since August 2019. Neha has successfully led cross-functional teams to develop performance reporting and crafted strategic client presentations, emphasizing campaign insights and agile testing methodologies. Previous roles include Manager and Associate Director within the same company, where Neha was recognized with several awards for innovative data use. Neha has experience in consulting for various organizations, including LG Electronics and Columbia Business School, and obtained a Master of Science in Marketing Science from Columbia Business School and a Bachelor of Business Administration in Digital Marketing from FLAME University, graduating summa cum laude.