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Roberta Perez is the Owner and Founder of Nordicways, a company that has evolved from a Destination Management Company to an Events Agency and DMC. Roberta is also an Executive Board Member at NORDIC TOURISM COLLECTIVE and a Global Network Expert at GLG Ltd., focusing on hospitality. Additionally, Roberta serves as a Board Member representing Incoming Tourism (DMCs) at Frans Schartaus Business Institute. With a background as a Tour Guide and Events and Incentive Coordinator, Roberta has a strong educational background in business administration, marketing, and tourism management, including a Master's degree in Marketing of Travel Destinations and Products.