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Eduardo F. is a seasoned design professional with extensive experience in leadership roles within the creative sector. Currently serving as LATAM Design Manager at Givaudan since November 2018, Eduardo has successfully led the planning and implementation of Creative Studios across Latin America, managing a pipeline of 270 projects annually and fostering a network of creative professionals to enhance overall business performance. Prior to this, Eduardo co-founded and served as Head of Design at Bela Rede, a startup focused on innovating the beauty market, and held key positions at MAD/011 Creative Studio, Luminas, Sm2 Publicidade, Icomm Brasil, and Lowe and Partners Worldwide. Eduardo's educational background includes a Master's degree in Digital Communication from Universidad Rey Juan Carlos and a Bachelor's degree in Social Communication from USP - Universidade de São Paulo.