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Brad Athay is an experienced design professional with a career spanning over two decades in creative leadership and brand strategy. Currently serving as Global Design Director at Haleon since January 2013, Brad previously held positions including Innovation and Design Services Director at Amcor, where responsibilities included managing a creative packaging design team and overseeing technical innovation initiatives. Other notable roles include Brand Account Leader at LPK, Associate Client Director at Fitch, and Account Director at Turner Duckworth, showcasing expertise in client relationships, strategic direction, and product identity development. Brad's educational background includes a degree in Social Sciences from the University of Hull.