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Antonio Sierra has extensive experience in the entertainment industry. Antonio began their career in 2002 as a Marketing Coordinator and Special Events at The DJ List. In 2003, they worked as a Tennis Professional at East Hampton Indoor Tennis. From 2006 to 2009, they worked as a Tennis Professional at the California Tennis Club. In 2009, they took on the role of Marketing Director at Vessel, RHS Partners. From 2011 to 2013, they were the Marketing Director at The DJ List Inc. In 2013, they co-founded and became VP of Customer Success at Gigwell (YC W16), a company that provides tools to maximize revenue, time, and efficiency for live entertainers, speakers, and booking agents.

Antonio Sierra received their Bachelor of Arts in Organizational Communication with a Minor in Marketing from the University of Central Florida in 2005. In 2016, they were an alumnus of Y Combinator.