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Armin Boehm is Gibson's chief commercial officer (CCO) overseeing commercial strategy, sales execution and customer service. He is responsible for establishing organization effectiveness across our BDM (business development managers), RM (relationship managers), and DPS (dealer product specialist) teams.

He joins Gibson with 25 years of experience in the sporting goods and lifestyle industries around the world.

Prior to joining the Gibson team, Armin served as vice president of the commercial and marketing portfolio for the Americas region across premium sports brands including Salomon, Arc’teryx, Atomic, Suunto and Wilson. In this role he was instrumental in leading the Amer Sports brands into omni-channel solutions and sustained profitable growth.

Prior to Amer Sports, Armin served as sales director and head of product creation at Puma Asia Pacific, based in Hong Kong, establishing new subsidiaries in the region and accelerating the direct to consumer business. From 2002 until 2007 Armin directed the global product management and merchandising for apparel as group head across the business units based at its German headquarters. He also worked as head of innovation at Levi’s Strauss in Brussels and began his career at Adidas as research and development manager.

Armin holds a Masters Degree in Business Administration from FH Ludwigshafen, Germany and a Diploma Degree in Engineering from FH Coburg, Germany.

Armin is passionate about music and appreciates art and craftsmanship. He loves exploring cultural differences, adventure travel and spending time with his wife and two kids in the great outdoors.