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Luis García Chinchilla serves as the Commercial Director and Head of Operations at GIANTX since November 2022, bringing valuable experience from previous roles including Co-Founder and CEO at Arctic Gaming, S.L. from July 2016 to November 2022, Academic Director for the Esports Master's Degree at MEDAC from November 2020 to October 2022, and Sports Program Manager at EBONE SERVICIOS EDUCACIÓN DEPORTE SL from July 2011 to October 2016. Luis is also an Academic Teacher in Sport Management & Marketing at Máster de Dirección y Marketing Deportivo since June 2024. Educational qualifications include a Master of Business Administration from EOI Business School, a Degree in Sports Science from Universidad de Granada, and a Degree in Teaching Physical Education from Centro De Magisterio La Inmaculada.