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As Chief Knowledge Officer, Veronica Price oversees knowledge management for BRIGHT ensuring that the company effectively leverages current and emerging research and resources. Veronica also shares the company’s motivation to battle cognitive decline as a caregiver of a loved one with Alzheimer’s disease.

Veronica brings to BRIGHT an education in neurobiology and 20+ years of diverse business experience in start-ups, corporations, and nonprofits. Prior to BRIGHT, Veronica has focused on entrepreneur training, program pilots, and developing new markets, as well as advising organizations on innovation strategy. A serial entrepreneur in her own right, Veronica ran a successful business for more than 10 years.

Veronica holds a Bachelor’s of Science from Binghamton University focusing on the biology of behavior, perception, and memory.