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Beatriz Eugenia Diaz M. is a seasoned Senior Product Designer at GEOTAB since October 2021, with a rich background in user experience and design. Previous roles include Professor at George Brown College, where responsibilities encompassed developing online courses in Usability Testing, Human-Computer Interaction, and Cognitive Dimensions from January 2019 to April 2022. Beatriz also served as a User Experience Designer at HomeStars, focusing on B2B UX/UI processes, and as a User Experience Researcher for Gilda's Club Greater Toronto, leading research projects for website development. Experience at The Weather Network involved enhancing weather data representation, while roles at Mellow and Senac included designing interactive applications and conducting ethnographic research. Beatriz holds a degree in Interaction Design and Development from George Brown College, alongside multiple degrees in related fields from Niagara College, University of Delaware, and Universidad Pedagógica Nacional.