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As Co-Founder and Chief Marketing Officer of INCENTCO, Gerry Wiatrowski provides strategic direction for the company including product platform design, market strategy, and business opportunity development. Mr. Wiatrowski began developing the technology and business strategy for the INCENTCO platform in 2007, which has been highly acclaimed by the marketplace. Identifying a ‘void’ in the loyalty and rewards industry for turnkey incentive solutions that are consumer driven, Mr. Wiatrowski assembled an executive team that was able to ‘bring to market’ a program and platform that provides the ultimate in incentive solutions for both customers and employees of any industry or specific business.

Mr. Wiatrowski brings over 30 years of strategic marketing and management experience to the INCENTCO executive team. His career at the executive level in both private and public companies brings a diverse resume of marketing accomplishments. Most recently, Mr. Wiatrowski served as CEO of Cox Custom Media, a firm that developed custom marketing programs for multiple business sectors. Mr. Wiatrowski also served as Senior Vice President of Marketing for Equity Residential (NYSE: EQR), the largest owner of apartment communities in the US. Mr. Wiatrowski has been a small business owner, creating a marketing consulting firm specializing in brand development and tactical deployment strategies for B2B and B2C companies.