ÂÜÀòÂÒÂ×

Trisha Armeña is the Head of Marketing at Generis, overseeing lead acquisition initiatives and brand-related activities on a global scale. Previously, Trisha held various marketing roles at Universal Music Group, the Ivey Business School at Western University, Jack.org, Amity, Western Guitar, and The Pre-Business Students' Network. Trisha's experience ranges from CRM Specialist to Vice President of Communications, showcasing a diverse skill set in marketing and communications. Trisha holds a degree in Honours Business Administration from the Ivey Business School at Western University.