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Kathleen Hess serves as the Marketing Operations & BI Team Lead at Keysight Technologies, where responsibilities include managing a remote team of data analysts and providing executive-level thought leadership in Data Science, Analytics, and Business Intelligence for marketing initiatives. As the owner of Hess Limited, LLC, Kathleen specializes in ad-operations, marketing consulting, and SEM management. Previous roles include Senior Digital Media Strategist at Butler/Till, Digital Marketing Consultant for Emory Continuing Education, Digital Marketing Manager at Search Discovery, and Marketing Campaign Manager at Response Media. Kathleen holds a Master of Science in Business Analytics and Big Data from IE School of Science and Technology and a Bachelor's degree in Psychology from Emory University.