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Sita Kanji has worked in a variety of roles in marketing and customer relationship management (CRM). Starting in 2010, they began their career as a Marketing Intern at Newsquest Specialist Media Ltd. Sita then moved on to become a Marketing Executive at Big Little Ideas and First Title Insurance plc in 2010 and 2011, respectively. In 2013, they were hired as a CRM Specialist at DeAgostini UK Limited. In 2016, they held two roles as a Global CRM Manager at Deezer and a CRM Marketing Specialist at Future Cities Catapult. In 2020, they were hired as a Global CRM Manager at PeoplePerHour. Most recently, they were hired in 2021 as a Live Marketing and CRM Manager at King, and they are currently employed as a CRM Manager at Gener8.

Sita Kanji attended The Ilford Ursuline Sixth Form from 2004 to 2006, where they obtained their A Levels. Sita then attended Brunel University London from 2006 to 2010, where they earned a degree in Sociology with Media Studies in the field of Social Sciences.