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Mari Primetta is an experienced professional in brand and marketing communications, currently serving as Brand Communications Manager at Genelec since 2006, where previous roles included Marketing Communications Manager and Sales, Export and Marketing Specialist. Prior to Genelec, Mari worked as a Sales Assistant at Fazer Bakeries Ltd from January 1999 to July 2004 and as a Sales Consultant at Huoneistoketju Oy in early 1998. Mari is pursuing an Executive MBA in Business Administration and Management at the University of Eastern Finland, having previously completed various educational programs in marketing and business between 1990 and 2024.