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Sanne Pelgröm

Design Senior / Lead Ai | Service, Org & Systemic Design at Gemeente Den Haag

Sanne Pelgröm is a seasoned professional in service and systemic design, currently serving as Design Senior / Lead AI at Gemeente Den Haag since November 2021. Previously, Sanne held roles at Livework Studio from October 2016 to October 2021 as Program Lead Sustainable Futures and Senior Service Designer, focusing on innovation strategies and brand-driven innovation. Sanne's experience also includes teaching service design at Willem de Kooning Academy Rotterdam, and working as a Senior CX Consultant & Designer at Zilver Innovation, where the emphasis was on customer insight and creative concepting. Additional roles include Creative Strategist positions at BINDING and Natwerk, focusing on brand culture and development of brand personalities. Academically, Sanne holds a Master of Science in Integrated Product Design from Delft University of Technology, along with a Bachelor of Applied Science in Industrial Design Engineering from the same institution.

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