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Josef Larsen is an experienced design professional with a strong background in user experience and creative direction. Currently serving as Chief Designer and UX Product Owner at GEELY Design Global's Lynk&Co HMI since September 2018, Josef leads a team focused on advancing automotive experiences. Prior roles include UX design and strategy at HiQ, where responsibilities encompassed concept development, interaction design, and project delivery. Josef has also acted as a part-time Creative Director at HiQ Gothenburg, ensuring the creative quality of various projects. Previous positions include UX designer for Lynk&Co HMI, User Experience Consultant at Red Rain AB, and User Experience Manager at Papyrus. With a foundation in art direction and digital creativity from roles at companies such as Innovaform and StrawberryFrog, and solid educational credentials from Hyper Island and ITC, Josef Larsen brings a comprehensive skill set to the field of design and user experience.