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James Southorn is a skilled product designer with extensive experience across various companies and sectors, currently serving as a Senior Product Designer at PistonHeads since January 2023, focusing on new Live Auction products and the redesign of the classified adverts sell journey. Since September 2018, James has also operated as a Freelance Product Designer. Previously, James led design initiatives at MindLabs for a mental health iOS app and created an all-in-one bespoke health app at Fresh Fitness Food. Noteworthy achievements include enhancing website traffic and conversion rates across multiple platforms through innovative design solutions, as well as the successful launch of new products in both startup and established settings. James holds a BSc in Multimedia Technology from the University of Hertfordshire.