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Brian Smith

Director, Branded Content at Gear Patrol

Brian Smith has a diverse work experience in the field of content creation and strategy. Brian is currently the Director of Branded Content at Gear Patrol since April 2023. Prior to that, they founded their own company, Because Content, in May 2022.

From November 2021 to April 2022, Brian worked as the Director of Custom Content & Strategy at Outside Inc., where they led the team in conceptualizing and executing content campaigns to attract and retain clients. Before that, they served as the Senior Manager of Custom Content & Strategy from September 2020 to November 2021, and as a Content Marketing Manager from March 2019 to September 2020.

Brian also has experience in public relations as a Public Relations Account Manager at rygr from January 2018 to February 2019. Brian has worked at REI as an Editorial and Partnerships Manager for Adventure Projects from January 2016 to January 2018, and as a Web Content Manager from January 2015 to May 2016, where they led content acquisition and organization for multiple websites and apps. Additionally, they briefly worked as a Web Content Manager at Adventure Projects Inc. from January 2015 to May 2015.

In 2014, Brian worked as a Mapping Representative at the International Mountain Bicycling Association. Overall, Brian has a strong background in content creation, strategy, and management across various industries.

Brian Smith attended Old Dominion University from 2012 to 2014, where they obtained a Bachelor's of Science degree. Brian focused their studies on the fields of Geography, Park, Recreation, and Tourism Studies.

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