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Ceyhun Guvendi, PhD (c), currently serves as the Healthcare Research Director at FutureBright Research since October 2020. With extensive experience in various research roles, Guvendi's career includes positions such as Business Growth Associate Director at Sia Insight and Research Director at FutureBright Research. Prior experience encompasses managing partner at Idea Sparkling Research, project manager at BAREM, and roles at GfK, ACNielsen, and Doğan Yayın Holding, focusing on market research, quantitative analysis, and client relations. Ceyhun Guvendi holds a Doctorate from Marmara University, a Master's degree from Hacettepe University, and a Bachelor's degree in Public Administration from Uludag University.