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Moncho Davila is a Researcher at Fundación Universitaria de Las Palmas FULP, with experience in design thinking, smart city, active digital living, livability, vr/ar, and human-centered technology. Moncho also works as a Creative at Apple Retail, providing training and design support. Additionally, Moncho has a background in Art Direction at Discovering Latin America and Novapress, and has experience as a Professor at various universities teaching subjects related to design, 3D, hypermedia, graphic design, and image. Moncho holds a Research Doctorate in Design & Image from Universidad Complutense de Madrid and a Licenciatura en Diseño from Universidad La Salle, A.C.