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Henrik Persson is a skilled Business Designer with extensive experience in various roles within the consulting and digital agency sectors. Currently serving as a Business Designer at frog since January 2022, Henrik specializes in Business Design, Change, Agency development, and Sales Operations. Previously at Capgemini since September 2011, Henrik has taken on roles as both a Business Designer and Analyst, focusing on User Experience to translate customer needs into actionable solutions, while also acting as Team Lead within the DCX practice. Henrik's experience includes Business Design and operational excellence at Idean, and a focus on digital content management and concept development as a Business Analyst at Backelite. Early career roles include Homepage Developer at Glocal Health AB and Stage and Event Technician at AWT Teknik. Henrik holds a Bachelor of Science in Information Technology and Services from Lund University, attained in 2011.