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Kevin Lau currently serves as the Vice President of Customer Engagement at Freshworks, where responsibilities include leading customer-led growth initiatives across the entire customer journey. Prior to this role, Kevin held various influential positions, including Senior Director of Global Customer Engagement at F5, and Global Head of Customer Advocacy at Adobe, driving significant customer advocacy programs and marketing strategies. With a background in customer retention, advocacy, and experiential marketing, Kevin has been recognized with multiple industry awards and has contributed as an educator for various customer marketing courses. Kevin's extensive experience also includes strategic roles at Marketo, NetBase Solutions, and Quorum, complemented by a Bachelor of Arts in Urban Studies and Planning from UC San Diego.