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As Chief Data Officer at FreshBooks, Mara Reiff is transforming the way FreshBooks acts on data and insights. Previously an executive in the telecommunications industry, Mara brings an edge to the team with her background in Business Intelligence and Customer Excellence. One of IBM’s Global Women Leaders in AI, Mara holds an engineering degree with a specialization in Applied Mathematics and Chemical Engineering, as well as an MBA. When she’s not wrangling data, she’s cooking up culinary masterpieces with her two kids.