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Catalina Lopez is an accomplished marketing and business leader with extensive experience across various industries. Currently serving as Vice President & General Manager of Subscription Business at FreshBooks, responsibilities include strategic oversight of subscription services. Previous roles at FreshBooks involved serving as Senior Director and Director of Marketing. Lopez co-founded Shelle Maternity Activewear, focusing on entrepreneurial ventures. At TELUS, a leadership role was taken as Director of Multicultural Marketing, where a team was established to serve newcomers to Canada, alongside a tenure as General Manager of Public Mobile, overseeing business operations and marketing strategies. Earlier experience at Johnson & Johnson included various brand management roles responsible for multiple product lines. Additionally, academic achievements include an Honours Business Administration degree from Ivey Business School at Western University and studies in Economics and Management at Tsinghua University.