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Barbara Ketchum's work experience includes:

- Content & Social Media Manager at Freeland Spirits starting in February 2023, where they were responsible for managing content and social media for the company.

- Freelance work in 2022, where they worked independently on various projects.

- Brand & Social Media Coordinator at Submarine Hospitality from June 2021 to April 2022. In this role, they monitored social media channels, created and scheduled content, and developed style guides for multiple high-profile Portland brands.

- Sales & Marketing Associate at EcoVibe Apparel from June 2020 to September 2020. Barbara managed the company's social media presence, customer service, and optimized SEO effectiveness.

- Communications Coordinator at Flag & Wire from September 2016 to May 2018. Barbara created visual and written content for social media, designed email campaigns, and newsletters.

- Sales Ambassador at LUSH FRESH HANDMADE COSMETICS North America from November 2014 to September 2015.

- Communications Coordinator & DJ at KWOU from March 2011 to March 2014. Barbara worked as an on-air and event DJ and also managed social media accounts, public relations projects, and branding consultations.

- Conversation Partners Coordinator at Western Oregon University from March 2011 to June 2013. Barbara coordinated the Conversation Partners program, handled email and social media management, and organized events.

- World Press Journalist at Model United Nations in January 2013.

Barbara Ketchum attended Western Oregon University from 2010 to 2014, where they earned a Bachelor of Arts (BA) degree in Communication and Media Studies. Additionally, they obtained a Google Ads Search Certification from the Google Digital Academy (Skillshop) in October 2022.