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Lucie Presslová is an experienced marketing professional with a strong background in brand management and global brand building. Currently serving as a Senior Brand Manager for Jack Daniel's Ready to Drink and the Finlandia and Super Premium Portfolio at Brown-Forman since April 2021, Lucie previously held various significant roles at Nestlé, where responsibilities included coordinating brand architecture standards and relaunching brand building initiatives. Lucie's career began at Lufthansa as a Marketing Assistant, with subsequent positions at Procter & Gamble and Vitana a.s., where expertise in product management and sales analysis was developed. Academic qualifications include a Master's degree in International Business and a Bachelor's degree from the Prague University of Economics and Business.