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Riikka Raatikainen is an experienced marketing professional currently serving as Chief Marketing Officer at Fredman Group since June 2017, with a history of progressively responsible roles including Marketing Manager, Brand and Communications Manager, and Brand Journalist, focusing on content creation and marketing strategy. Prior to Fredman Group, Riikka worked at HOK-Elanto as Business Concept Manager and Marketing Specialist & Shift Manager, along with roles at trendwatching.com as a Trend Spotter, and various positions at Atria Plc and SOK Hospitality, demonstrating a diverse background in marketing, project coordination, and financial assistance. Educational credentials include a Master of Science in Economics and Business Administration from the University of Oulu, supplemented by studies at Middlesex University.