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Alli Haltom currently serves as the Marketing and Public Relations Assistant Director at the Fort Worth Zoo, a position held since September 2019, following a role as Content Strategist at XXIIBrands. Alli's experience encompasses various marketing and public relations roles, including Integrated Content and Marketing Coordinator at Texas Christian University, where foundational messaging and branding were established. Previous positions include Communications/Community Relations Associate at PepsiCo, achieving significant media coverage and fundraising success, and Public Relations roles at Fort Worth Zoo, where notable national media appearances and award-winning campaigns were developed. Alli's educational background includes a Bachelor of Science in Agricultural Communications and Journalism from Texas A&M University.