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Carly Althaus is a seasoned professional in digital marketing and paid media, currently serving as a Paid Media Consultant at Formation since April 2024. Prior experience includes Associate Director of Media at VisionPoint Marketing, where Carly managed a diverse portfolio of over 25 complex paid media accounts, driving significant business growth and enhancing digital marketing strategies across multiple channels. Previous roles include Senior Digital Marketing Specialist and Digital Marketing Specialist at VisionPoint Marketing, and Strategic Account Manager at excelerate Digital, where Carly excelled in client collaboration and opportunity identification. Early career positions include Programmatic Media Strategist at Media Two Interactive and Media Coordinator at French/West/Vaughan. Carly holds a Bachelor of Science in Public Relations from Appalachian State University.