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Cindy Li is an experienced digital marketing professional currently serving as the Digital Campaign & Ecommerce Lead at Fonterra since October 2021. Previously, Cindy held the position of Head of Performance Marketing at This Side Up Ltd, where responsibilities included leading a team of digital specialists, improving business processes, and developing strategies for diverse clients across various industries. With a career beginning as a Marketing Assistant at Tech 1 Ltd in 2005, Cindy has progressively advanced through roles at notable companies such as FIRST Digital, VivaKi Nerve Center, and Zenith Optimedia, specializing in SEM, SEO, PPC, digital leadership, and campaign management. Cindy holds a Bachelor’s degree in E-Commerce from The University of Waikato.