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Pauline Dykmans serves as the Marketing and Communications Director at Fondation du patrimoine since August 2020, bringing substantial experience from previous roles, including Group CRM & Savings Project Manager at Groupe Baobab, where significant achievements included the development of a customer value model and CRM project implementation across nine countries. At Groupe Baobab, Pauline also led marketing initiatives in China, enhancing online acquisitions by over 260%. Additional experience includes serving as PR and Communications Manager at the Consulate General of France in Hong Kong and Macau, organizing key public and media events, and freelance writing focused on socio-cultural topics in China. Educational qualifications include a Master of Arts in China Development Studies from The University of Hong Kong, a Bachelor of Arts in Applied Political Studies from Université de Sherbrooke, and language certifications in Mandarin.