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Rasheeda is the President of Wend American Group and oversees about 200 Wendy’s restaurants. As president, Rasheeda is focused on ethically driving results, effectively building high-performing cross-functional teams, and being a champion of Diversity, Equity, and Inclusion (DEI).

Prior to Wend American, Rasheeda was VP of Operations for Advance Auto Parts. Before that, she worked her way up at Pepsi Co. from Sales District Manager, to Regional Key Account Manager, to GM, to Market Director over the span of 10 years. She was also the Director of the Northern California Diversity & Inclusion Board from 2016 to 2018.

Rasheeda graduated from Pepperdine University in California with a bachelor’s degree in Business Administration in 2001. On top of her academic success, she played five years of collegiate basketball and three years in the WNBA. Rasheeda was the first African American athlete from Pepperdine to be selected to play for a USA National Basketball team.