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Lizzie Bailey is an experienced professional in floral design and event management, currently serving as the UK Category Manager at Floward since November 2020. In this role, Lizzie collaborates with the Head Florist to establish design direction for collections and conducts analysis of customer and market trends. Previous experience includes roles at Veevers Carter as a Floral Designer & Events Manager, where Lizzie managed and styled over 50 events, and various positions starting as an Account Executive. Lizzie's career began as an Architectural Assistant at Atelier New York Architecture, and Lizzie holds a BA Hons in Interior Architecture and Design from Nottingham Trent University.