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Juan Sebastian Diaz is a seasoned professional with extensive experience in marketing and creative roles. Currently serving as General Producer at GRUPO SONICO S.A.S and as Online Marketing Director for IPEA Australia, Diaz has been instrumental in strategic marketing initiatives for Ipea Australia and The Met Brisbane since October 2019. As the founder and CEO of BY GORA, Diaz has led the company’s operations since October 2012. Additional creative contributions include roles at Juangora ® as a designer and in various creative positions at fiestas de la colombiandiad, manizalescom, and Pautv ltda from 2008 to 2022. Diaz holds degrees in Marketing and Advertising from Politécnico Grancolombiano and Universidad Católica de Manizales.