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Peter Beckwith is the President and Creative Director at Mad Rose Media, Inc. He believes that using generic content does not benefit in building brands or driving business growth. Peter is also a Board Member at the Foundation for Airway Health, where he focuses on raising awareness to expand the reach and further the mission of the organization. He previously owned Take 2 Content, specializing in video production and web design, and was a partner at Edgewood Studios, where he worked as a writer and producer of made for television movies. Peter attended Cornell University from 1984 to 1988.