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Shahin Edalati

SVP, Executive Creative Director at FitOn

Shahin Edalati has a diverse and extensive work experience in the creative industry. Shahin is currently serving as the SVP, Executive Creative Director at FitOn since August 2021. Prior to this role, they held the position of VP, Executive Creative Director at FitOn from February 2019 to August 2021. Before joining FitOn, Shahin worked as the Executive Creative Director at SoFi from January 2018 to February 2019.

From August 2014 to January 2018, Shahin worked at Fitbit as the Sr. Director, Creative Labs, where they led a team of talented individuals and played a crucial role in establishing the brand as one of the best in the world.

Before Fitbit, they served as the Associate Creative Director at Butler, Shine, Stern & Partners from July 2009 to August 2014. Additionally, Shahin worked as an Instructor at the Academy of Art University from September 2010 to January 2011, and as a Senior Designer at Interbrand from January 2008 to July 2009.

Shahin began their career with TAXI, where they held the positions of Design Creative from September 2005 to January 2008, and Sr. Designer / Interactive Art Director from an unspecified date to 2008. Shahin also worked at Interbrand Canada as a Designer from June 2004 to August 2005. This diverse experience has shaped Shahin into a seasoned professional in the creative industry.

Shahin Edalati completed their Bachelor of Design (BDes) degree in Graphic Design from York University between the years 2000 and 2004. Shahin also pursued the same degree at York University in association with Sheridan College during the same time period.

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