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Shira Hirsh is a seasoned professional with extensive experience in strategy, customer success, and brand management. Currently serving as Strategy Director of Insights & Analytics at Firstup since June 2021, Shira previously held roles at Dynamic Signal, including Senior Engagement Manager and Senior Customer Success Manager, where contributions focused on enhancing employee communication and engagement for leading enterprises. Prior experience includes Customer Success Manager at Mattersight Corporation, where data analytics was utilized to improve customer interactions, and Manager of Brand, Consumer Experience, and Operations at Swingbyte, where Shira was instrumental in brand development and product launch. Shira's background also encompasses a volunteer marketing consultancy for Booth Social Impact and a leadership role as General Manager at HomeMade Pizza Company, overseeing multiple store openings. Shira holds an MBA from The University of Chicago Booth School of Business and a bachelor's degree in Psychology and Political Science from Vassar College.