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Indie Ludbrook has a diverse work experience, beginning in 2014. From 2014 to 2015, they held the roles of Marketing Manager and Sales Supervisor, as well as Assistant Manager, at Scene to Believe. In 2015, they took on the role of Marketing Coordinator at Eventz On Show. In 2017, they founded The University of Otago Blockchain Association, and also held the roles of Social Media & Marketing Intern at The Tarn Group, and UK & EU Marketing & Community Manager and Marketing & Community Manager at Dacxi. From 2020 to 2022, they held the roles of Content Manager and Account Executive at Energi, and Community Host at Finimize. Most recently, they held the role of Marketing Manager at Dacxi.

Indie Ludbrook has a diverse educational background. In 2001, they attended Diocesan School for Girls until 2013. Indie then attended King's School from 2014 to 2015. In 2016, they enrolled in the University of Otago, where they obtained a Bachelor of Commerce (BCom), majoring in Marketing and minoring in Communication Studies, which they completed in 2018. In 2020, they completed the Commercial Communications Council Foundations of Advertising and Media Course and obtained a Digital Marketing Certification from the Marketing Association. Indie is currently enrolled in the HubSpot Academy, working towards a Content Marketing Certification.