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Johanna Hauru is a seasoned copywriter with experience in crafting brand messaging for various markets. Currently serving at Fiksuruoka.fi since August 2020, Johanna focuses on developing a consistent tone of voice across Finland, the Netherlands, and Belgium. Previously, at Lidl Suomi, Johanna conceptualized and executed marketing campaigns and was responsible for the widely circulated Lidl leaflet. Johanna also worked as a content writer and e-commerce coordinator at Draivi Media Oy, where responsibilities included SEO content creation and data analysis. Earlier roles included translation work at Jaicom Oy and an internship at the Finnish Defence Forces, where Johanna reported on security and defence policy matters. Educational qualifications include a Master of Arts and Bachelor of Arts degrees in German Language and Literature from the University of Oulu and Bergische Universität Wuppertal.