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Friedemann Richter is a seasoned professional in product development and design, currently serving as the Technical Director of Retail Products at FIDLOCK GmbH since August 2014, where significant contributions include founding and developing the “Bike” business unit. Prior to this role, Friedemann gained valuable experience as a Junior Product Developer at BSH Hausgeräte AG and completed internships at FABIAN Industrie-Design and Bosch. Academic qualifications include a Master of Arts in Industrial and Product Design from Hochschule für Technik und Wirtschaft Dresden, complemented by an Erasmus program in Product Design at Lund University, and a Bachelor of Arts in Industrial and Product Design from Hochschule für Technik und Wirtschaft Dresden.