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Heather Sandell (LaCost) has a diverse work experience in event operations, marketing, and alumni relations. Their most recent role is as a Director of Event Operations at FEVO, where they started in November 2021. Prior to that, they worked as a Marketing Coordinator at CTL Thompson from February to November 2021. Heather also has experience at FEVO, where they held the positions of Director of Ticket Operations from October 2019 to July 2020 and Manager of Event Operations from May 2018 to October 2019. Before that, they worked at Fathom Events, where they held various roles including Digital Community Manager from August 2017 to February 2018, Marketing Manager, Exhibitor Relations from January 2016 to August 2017, Marketing Manager from May 2013 to January 2016, and Marketing Intern from January 2013 to May 2013. Their earliest work experience was as an Alumni Relations Student Assistant at Metropolitan State University of Denver from August 2010 to January 2013.

Heather Sandell (LaCost) obtained their Bachelor's Degree in Marketing from Metropolitan State University of Denver, where they studied from 2009 to 2013. In addition, they have a certification in Google Ads Search obtained from Google in July 2020.