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Paula Riley has a diverse and extensive work experience in the creative field. Paula currently works as an Art Director at Fetch, starting in October 2022. Prior to this role, they were employed at Duluth Trading Company from 2017 to 2022. Paula started as an Art Director and later became the Managing Art Director, overseeing visual creative and storytelling for various brands within the company.

Before their time at Duluth Trading Company, Paula worked as a Freelance Graphic Designer at Reedsy, Sonic Foundary, Kella Design, and 6AM Marketing from 2015 to 2017. In these roles, they collaborated with authors and publishers on book design and production, created digital assets for B2B business training, and worked on marketing projects such as logo and brand design.

From 2008 to 2015, Paula served as an Art Director at American Girl, where they were responsible for maintaining the visual integrity of a children's lifestyle publication. Paula also collaborated with creatives and managed freelancer contractors. Prior to this, they gained experience as a Junior Art Director/Graphic Designer at KennedyC in 2007 and as a Graphic Design Intern at American Girl/Mattel Inc. in 2006.

Overall, Paula Riley's work experience showcases their expertise in art direction, graphic design, and creative leadership across various industries.

From 2004 to 2006, Paula Riley attended Madison Area Technical College, where they obtained an Associate Degree of Applied Arts. Their field of study included Graphic Design, Illustration, Website Design, and Marketing. In February 2022, they also obtained a certification in Performance Management: Conducting Performance Reviews from LinkedIn.