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Fernando Lee is an accomplished professional with extensive experience in management and operations across multiple industries. Currently serving as the Country Manager for Armirene Colombia at Farmatodo since October 2021, Fernando has also held significant roles as the Co-Founder and CEO of SenseBox since March 2015, and as Sales Director for North Latam at VTEX in 2021. Prior positions include Commercial Manager for Development & Growth at Linio Group and Co-Founder of Innovapp, where a designated driver service app, ZAPP, was developed. Additionally, Fernando has a background in investment banking at Colpatria and international treasury at Alcatel-Lucent. Academically, Fernando has pursued advanced studies at prominent institutions such as Harvard Business School Online, Babson College, and NEOMA Business School, achieving degrees in disruptive strategy, finance, and business administration.