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Carolina Alejandra Guerrero Salazar is an experienced marketing professional currently serving as Gerente de Marketing y Experiencia de Clientes at Farmacias Ahumada since March 2018, where leadership of a 15-member team focuses on brand building, communication strategies, and digital content development. Prior to this role, Carolina held the position of Subgerente de Fidelización Alianzas y Negocios at Walgreens Boots Alliance from July 2020 to October 2023 and worked at Falabella Retail S.A. as Director of Marketing Communications and Jefe de Marketing, managing brand strategy and advertising campaigns. Carolina's career began at Entel as Coordinadora de MKTG, where responsibilities included planning and executing marketing events. Carolina holds several degrees, including a degree in Administración de Proyectos from Universidad de Chile and a diploma in Marketing Estratégico from DUOC UC.